The graph below is from the Emerging Technologies Hype Cycle 2012 published by Gartner. Big Data, Machine to Machine Communications, and Predictive Analytics are positioned well to enable organizations to adopt these technologies.
These technologies make up the Predikto sweet spot. Coupling these trends with Actionable Analytics are key to enabling organizations to make impacts to their bottom line.
I was surprised to see Big Data so far to the left on this curve, but Gartner is usually very good about capturing enough data and KPIs to support their research.